by Jen Hopkins

The US population is getting older, but we Americans remain obsessed with beauty and youth. While many other cultures honor the aged by celebrating their wisdom and endurance, we in the US devalue our elders and continue to, as one country singer so aptly put it, athrow pennies into the fountain of youth.a

Of all, women are the most susceptible to social pressures to avoid aging. Although men's signs of aging, such as crow's feet or grey hair, can be seen as more mature and therefore more valuable in society, a woman's aging is considered to be her decline. As a result, women live their lives dreading old age, and doing everything they can to keep from aging further.

A plethora of options are available for those who wish to go a step further to maintain their youthful appearance. Those who seek the fountain of youth will try almost any option, ranging from techniques such as meditation to facial injections, and from acupuncture to full-on cosmetic surgery. Sometimes you can even do a minor procedure in a doctor's office in one day; in fact, for some procedures, you can be back to work by the end of your lunch break. The downside to these extreme procedures is the pain, the cost, the time off work, and inconvenient soreness during healing. Since it doesn't have all those drawbacks, wrinkle cream is still a viable option for many people.

It is almost comforting performing the nightly ritual of applying wrinkle cream. Wrinkle cream is a relaxing routine that is pleasurable, and which can also benefit your appearance if you choose the best wrinkle cream. When you have a good wrinkle cream, you can feel it working as soon as it soaks into your skin, instantly making it feel softer. When you wake up in the morning, your skin is fresh, vibrant and renewed, with fewer wrinkles.

However, it is still a struggle for many women to find the best wrinkle cream for them. Many factors determine which cream works best for each woman, and no two women are the same. It is best to experiment and even take careful notes, to determine which cream is best.

A womanas skin type is the most important factor in determining which is the best wrinkle cream for her. Dry skins tend to drink in the moisture from heavier creams, while oily skins can be overwhelmed by creams and need a lighter lotion.

Chemical sensitivities are another important issue to consider. Sensitive skins may not be able to tolerate fragrances, colorings, or certain harsh ingredients. Acne-prone skins need a product that is non-comedogenic. Even a label that states a product is non-irritating, non-comedogenic, or hypo-allergenic is no guarantee that a product will not cause problems. Each woman has to let her skin be her guide.

Price is certainly no indication of how well a product works. Many women find that a drug-store brand works better for them than anything they have bought at the cosmetic counter. In the end, only trial-and-error can tell you which is the best wrinkle cream for you.

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